Think of your website as a house, and the URL structure as the address of the house. Just like a clear and easy-to-read address helps people find your house, a clear and descriptive URL can help search engines and users find your website.
Let’s say you’re looking for a pizza place in Moncton, and you type “best pizza near me” into Google. The search engine will scan millions of websites to find the most relevant results for your search. If the URL of a pizza place’s website includes the keywords “best pizza” and the location, like “bestpizza.com/moncton,” then the search engine will be more likely to rank that website higher in the search results.
A well-structured URL can also help users understand what your website is about before they even click on it. For example, if you see a URL like “coffeeshop.com/menu,” you know that this website probably has a menu for a coffee shop.
In addition, a clear and concise URL can make it easier for people to share and link to your content. If someone wants to share a link to your website on social media, for example, they’re more likely to do so if the URL is short and easy to remember.
Overall, the URL structure of your website is an important factor in how search engines and users find and navigate your site. By following best practices for URL structure, you can improve your SEO and make it easier for people to find and engage with your website.